From the results obtained, hopefully it can help National Visual Arts Gallery Procurement Unit in improving the quality of services National Visual Arts Gallery acquisition. Thus, a study on internal customer satisfaction conducted at the National Visual Arts Gallery to determine the level of internal customer satisfaction to National Visual Arts Gallery Procurement Unit and to identify factors that lead to customer dissatisfaction with the Procurement Unit in National Visual Arts Gallery. It is given that the internal customer satisfaction is what matters for determining the level of the presenter or services have been delivered properly or not. Structural Equation model method was used for data processing using Lisrel program for Windows.Abstract: Internal customer satisfaction is an issue that is often discussed. The questionnaires were distributed to 200 respondents across Indonesian provinces. The sampling data was customers that used Honda Mobile. product quality, after sales service, brand image, perceived value, and customer satisfaction. This research was using 5 variables, i.e. One of the most common strategy is to how to maintain customer satisfaction.This research aimed to investigate which variables are significant and contribute the most to the customer satisfaction variable.
All players have got to implement many strategies to keep them in the automotive business. It has impacted the competition in the automotive industry in Indonesia. The Indonesia economic grewth slowdown on 2015.
Analisis data dengan menggunakan metode Structural Equation model.Kesimpulan yang diperoleh membantu produsen Honda mampu mempertahankan kepuasan pelanggan pada level tinggi dan memenangkan persaingan pada industri otomotif di Indonesia. Kuesioner disebarkan pada 200 responden di seluruh Indonesia. Sampel data adalah pengguna produk mobil Honda. Objekpenelitian penelitian ini adalah Kualitas Produk, Pelayanan Purna Jual, Brand Image, Perceived Value, dan Kepuasan Pelanggan. Tujuan penelitian ini adalah meneliti variabel- variabel yang mempengaruhi kepuasan pelanggan. Strategi yang banyak dilakukan umumnya diarahkan pada kepuasan pelanggan. Semua produsen mobil menyusun strategi untuk mempertahankan bisnis otomotifnya. Hal ini berdampak pada industri Otomotif Indonesia. Pertumbuhan ekonomi Indonesia tahun 2015 mengalami penurunan.
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